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On February 26-27, 2019, the coordinator Lithuanian Sports University(Lithuania) hosted in Kaunas the Partners of the EU-funfed ED-MEDIA project (University of Rome Foro Italico-Italy;the European University Sports Association “EUSA” Institute-Slovenia; the Alexandru Ioan Cuza University of Iași-Romania; the University of Valencia-Spain; the German Sport University Cologne-Germany; the University of Ljubljana-Slovenia; and the European Athlete as Student “EAS” Network).

The purpose of the project is to proactively act for changes in the attitude towards an athletes’ dual career by deliberately shaping a positive image of athletes as students, as well as encouraging sports organizations to pursue the implementation of the EU Guidelines on Dual Careers of Athletes.

To achieve its aim, the evidence-base and eminence-base knowledge on media coverage of dual careers athletes in the Partner Countries will be the basis for the development of:

  • Recommendations for the implementation of the EU Guidelines on Dual Career of Athletes and Strategy of raising awareness through media;
  • An educational platform to produce a powerful knowledge-exchange and resources enhancing the European sports community to strengthen dual career policies in Europe;
  • The development and implementation of an online educational program (using online platform) for athletes, sport organizations;

Overall, ED-MEDIA intends to boost a qualitatively attitude towards athletes as students and to encourage stakeholders to contribute to the improvement of conditions for athletes at the individual (e.g., the athlete), organizational (e.g., sports organization), and policy levels.

EAS is represented by its ExCom Members Ole Keldorf (ESAA) and Antonio Figueiredo (University of Coimbra).

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