On June 30, 2022, the University of Limerick – Ireland (coordinator) organized the third online meeting of the ERASMUS+ Collaborative Partnership “BRAnd Values Alignment through Dual Career (BRAVA-DC, 622824-EPP-1-2020-1-IE-SPO-SCP), which involves as Partners the University of Rome3 – Italy, the University of Ljubljana – Slovenia, The European Platform for Sport Innovation (EPSI) – Belgium, The Elite Sport Academy Aarhus (ESAA) – Denmark, The Human Age Institute Foundation (FHAI) – Italy, The University of Niš – Serbia, The European University Sports Association Institute (EUSA) – Slovenia, and the European Athlete as Student Network – Malta).
In considering that BRAVA-DC focuses on the enhancement of a dual career of employee-athletes and employee-sportspersons (e.g., coaches, referees, physical trainers, and sports managers) in business-oriented companies, in the past months a solid eminence-knowledge was collected from 22 semi-structured interviews and five national focus groups. This precious information shed a light on the actual dual career in the workplace, and it helped to foresee suggestions on how to facilitate appropriate Dual Career brand alignment strategies and Corporate Social Responsibility (CSR) policies. At present, a list of 50 statements has been identified, which is currently under an evaluation of dual career experts who are going to grade them for clarity. In the next months, a concept mapping methodology will be used to identify the most relevant and feasible aspects to develop a European framework and guidelines for DC.
The BRAVA-DC Team appreciates the precious contribution of DC experts and CSR managers and invites to follow the development of the project at the 2022 EAS Annual Conference to be held in Cartagena (Spain) on September 28-30, 20220 (https://eventos.ucam.edu/85445/detail/eas-conference-2022.html)