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On September 29, 2021, the University of Limerick –  Ireland, coordinator of the ERASMUS+ Collaborative Partnership “BRAnd Values Alignment through Dual Career (BRAVA-DC)” (622824-EPP-1-2020-1-IE-SPO-SCP), organized online the second project meeting with the partner’s University of Rome3 – Italy,  University of Ljubljana – Slovenia, European Platform for Sport Innovation (EPSI) – Belgium, Elite Sport Academy Aarhus (ESAA) – Denmark, Human Age Institute Foundation (FHAI) – Italy, University of Niš – Serbia, European University Sports Association Institute (EUSA) – Slovenia, and the European Athlete as Student Network – Malta).

The project progression was discussed, including the achievements, future actions, and dissemination activities. In particular, the primary focus of BRAVA-DC is on the enhancement of a dual career of employee-athletes and employee coaches in business-oriented companies.

To define a solid basis for supporting dual career in the workplace and facilitate appropriate brand alignment strategies and Corporate Social Responsibility policies, the scientific literature was analysed. In particular, a conceptual manuscript on dual career elements to be aligned to successfully manage sustainable strategies and practices of corporate brands has been awarded the 2020-2021 Bengt Nybelius Scholarship and will be presented at the 2021 FISU World Conference on December 13-14, 2021.

A further collection of information on the athletes’ and coaches’ needs and barriers of dual career at the workplace was planned. This collected evidence- and eminence-based information will be used to develop a European framework and guidelines.