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On February 20-22, 2023, for the first time the transnational meeting of the ERASMUS+ Collaborative Partnership “BRAnd Values Alignment through Dual Career (BRAVA-DC, 622824-EPP-1-2020-1-IE-SPO-SCP) was organized in presence. Hosted by the University Roma3 – Italy, and coordinated by the University of Limerick –  Ireland, the partners from  the University of Ljubljana – Slovenia, the European Platform for Sport Innovation (EPSI) – Belgium, the Elite Sport Academy Aarhus (ESAA) – Denmark, the Human Age Institute Foundation (FHAI) – Italy, the University of Niš – Serbia, the European University Sports Association Institute (EUSA) – Slovenia, and the European Athlete as Student Network – Malta) had the opportunity to share the preliminary findings of the concept mapping for the development of dual career guidelines of the employee-sportspersons (e.g., athletes, coaches, referees, physical trainers, and sports managers).

The concept mapping has been developed based on a literature review and a solid eminence-knowledge encompassing 22 semi-structured interviews, five national focus groups, and a survey with 39 dual career experts validating the clarity of 50 factors aiming to facilitate appropriate Dual Career brand alignment strategies and Corporate Social Responsibility (CSR) policies.

In the past months, employee-sportspersons, managers at sport and corporate levels, and dual career experts unanimously graded and sorted the final list of 50 factors. After having agreed that the main targets of the guidelines were the employees, the managers, and the  policy makers at national and international levels, the BRAVA-DC Team discussed the methodological approach of the qualitative-quantitative data interpretation of the concept mapping, and analyzed preliminary findings. In March the concept mapping data collection will be completed.

In the next two months another face-to-face meeting will be organized in Slovenia to finalize the guidelines and to create a web-based platform dedicated to the employees, employers, and governing bodies.

More information is available at www.bravadualcareer.eu